We are proud to present Visible Technologies as the Lead Sponsor for Monitoring Social Media 09. We’re using their TruPulse solution to monitor buzz about the conference and we’ll be showing the results on stage at the event.

About Visible Technologies

Visible Technologies helps companies like Microsoft, Hormel and Xerox listen and learn what consumers are saying about them online and enables individuals to manage and protect their online reputations by helping brands to engage in the right conversations with the right influencers at the right time. With real-time business insight and response powered by the industry-leading truCAST technology platform, companies build relationships with customers, bolster their brands and grow revenue. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com

The truPULSE listening dashboard

What their customers say:

“Microsoft relies on Visible Technologies’ truCAST to monitor buzz for Vista and Windows 7, for example, and connect with people who might influence buying decisions. The application identifies “influential” bloggers and the number of people they reach. “We look for them and connect,” Rose said. “It has allowed us to build relationships with people who have built successful Facebook and Twitter groups.”

Stephen Rose, Senior Community Manager for Windows Client IT Pro
Microsoft

“At launch, we looped in a couple people within corporate PR and some product managers for product itself. Actually, this little exercise was small in scope, specific to the office business group. It was a small pet project we had. What we noticed as we worked with truCAST and generated reports is we’re gaining a lot more traction over the last six to eight weeks. People are asking how to get involved.”

Jason Bartlett, Senior Advertising Manager
Xerox